Bueno by Ueno

Everybody needs a helping hand

It’s not a charity.

Bueno is about helping good people do good things.

At Ueno, we’ve probably been luckier than most. That’s where Bueno comes in. It’s a way for us to give back.

There’s no big strategy, really. Sometimes people ask us for help. Sometimes we run into people we feel like helping. Sometimes something happens in the world that makes us think we should help.

If there’s philosophy behind Bueno, it’s that we don’t try to solve people’s problems. We’d rather help them solve their problems themselves. It usually works better that way.

Over the last two years, we’ve given more than $100,000 to various people, projects and organizations. Scroll down to find out more about them.


A global community with a focus on events and mentorship programs, Hexagon empowers and support womxn and non-binary folx in UX. It is currently active in 15 cities in Europe, Asia and the U.S. Through Bueno, Ueno is one of Hexagon’s global sponsors.

Hexagon UX

Make a Mark

Make a Mark hosts regular Make-a-Thons in 14 cities on three continents, where designers and developers work on projects for nonprofits. In October 2019, Ueno is sponsoring the San Francisco event.

Make a Mark

The Yellowhammer Fund

The Yellowhammer Fund supports women in Alabama who need access to abortion clinics. We organized a fundraiser on Twitter, raising more than $10,000.

The Yellowhammer Fund

The Creative Alliance

The Creative Alliance is a band of creative and communication experts who have pledged to use their powers for good by supporting Civic Nation’s initiatives through pro bono work. Ueno joined in early 2019.

The Creative Alliance

Families Belong Together

We don’t like it when governments do bad things to people, especially children. We ran a fundraiser on our social channels and with our followers raised more than $20K in donations to ActBlue Civics, an organization that supports immigrant families at the border.

Donate to ActBlue Civics

Women Talk Design

Women Talk Design is on a mission to see more diverse speakers on stage, by training them and helping organizers find them. We made t-shirts to support their "Designing for Inclusion" event, and sponsored five of their workshop scholarships.

Go to Women Talk Design

Good Measure

With our friends at Good Measure, Ueno hosted a 72-hour creative sprint during which one hundred people came together to create, from scratch, a new brand for Grounded, a Memphis based non-profit.

Go to Good Measure


To show our love for the design community, we helped design and build LevelUp, a pro bono project with Heather Phillips and Designer Fund. LevelUp is a super useful tool to assess how your design team is doing, and to help everybody on it improve.

Go to LevelUp

Women in Product

Women in Product is a fantastic event bringing together women in the tech industry to build a community and a professional network: knowledge dropped, laughs shared, relationships formed. We sponsored scholarship tickets for five super women.

Read our blog post


Within is a magazine about leadership for women in design/tech. Its founders believe that women are grossly underrepresented in tech leadership, and we agree. So we donated to their Kickstarter page, and you can too.

Go to Kickstarter

Lodged Out

Lodged Out retreats are outdoorsy no-wifi events for makers, doers, adventurers and entrepreneurs, usually in the forest somewhere. They’re great, but not everyone can afford to go. We sponsored a ticket and flights for one to the February 2018 retreat.

Go to Lodged Out


Offscreen is a wonderful print magazine and a weekly email newsletter that celebrates the human side of technology and the web. It’s created and edited by Kai Brach who is great. We were happy to sponsor issues 18, 19 and 20.

Go to Offscreen

La Cocina

Give a man a fish, you feed him for a day. Train him how to become self-sufficient food entrepreneur, you feed him for life. La Cocina, an incubator that focuses on women of color and immigrants, does just that.

Go to La Cocina

Planned Parenthood

Planned Parenthood delivers vital reproductive health care, sex education, and information to millions of people worldwide. The United States Congress recently announced plans to defund the organization, which we thought was a pretty bad idea, frankly.

Go to Planned Parenthood
It's unbelievable that the fundamental human rights Planned Parenthood offers continue to be under attack. Fuck the patriarchy.
Haraldur Thorleifsson Founder & CEO at Ueno


Everybody needs a roof over their head. JOIN helps homeless families in Portland get off the streets and into homes. With our contribution, JOIN was able to help two families change their life in a significant way.

Go to JOIN


A “kid-integrated,” non-profit design firm, KIDmob trains kids to solve problems in their local communities using design. We donated to them, knowing full well that one day they’ll all steal our jobs.

Go to KIDmob

Creative Mornings SF

Creative Mornings in San Francisco is a free, monthly event where you get to listen to an amazing person in the design industry give a short talk, while you yourself enjoy what many people say is the most important meal of the day.

Go to Creative Mornings

Techies Project

The Techies Project interviews Silicon Valley tech workers that tend to be underrepresented in the media, including women, people of color, folks over 50, LGBT, working parents, the disabled, and others we like.

Go to Techies Project


Listen up. Heroine is a podcast that tells the stories of creative leaders who happen to be women. Where did they come from? What do they do? How do they do it? And why are they so freaking awesome?

Go to Heroine


CODE2040’s goal is to ensure that by the year 2040, people of color will be proportionally represented in America's innovation economy as technologists, investors, thought leaders, and entrepreneurs.

Go to Code2040

Design Details

Design Details is a podcast featuring interviews with creative and interesting people in the design industry. As it happens, our founder has been on it, but that’s not the reason we sponsored it. Honest.

Go to Design Details

Girls Night In

Girls Night In is a newsletter for women who (like us) would rather stay in tonight. It’s full of good advice and good cheer. (Also like us.) Plus there’s a book club and lots of smart events. We sponsored several issues in 2017.

Go to Girls Night In


Frumbjörg is a Reykjavík-based innovation center and startup incubator with a focus on disabled entrepreneurs and innovators working on assistive and welfare-oriented technologies. We gave money and helped raise a matching donation.

Go to Frumbjörg


AlterConf wants to change the face of gaming. It’s a traveling conference series that provides safe opportunities for marginalized people in the tech and gaming industries, and those who support them (like us).

Go to AlterConf

Need a helping hand?

We’re all ears